The importance of domain knowledge for successful and robust predictive modelling
A. Ahlemeyer-Stubbe, A. Müller in Applied Marketing Analytics, Henry Stuart Publications, Volume. 6, 4, pages 344–352, January 2021 Abstract: Domain knowledge helps to build more precise and robust predictive models and thus obtain better insights. In the course of preparatory work, it helps inform what questions to ask, define the key fields to examine more […]
Using Patient Lifetime Value to Future-Proof your Dental Practice
A. Ahlemeyer-Stubbe, Shirley Coleman, Rosie Pritchett, Michael Tomaras in Applied Marketing Analytics, Henry Stuart Publications, Volume 10, Issue 2, pages 122-133, May 2024 Abstract: Dental practices are a small business. Like any other business, they need cash flow management and financial planning to be viable, if not highly profitable. What a lot of practices may […]
Persona-Targeting
A. Ahlemeyer-Stubbe in Leitfaden Personalisierung Hersg. G. Braun und T. Schwarz, Marketing Börse, Seite 123-132, November 2022 Abstract: Wäre es nicht ein Traum, besonders für Marketer und Analysten, jeden Kunden, jede Interessentin jederzeit individuell ansprechen zu können? Jede Person mit hochindividuellem Content, mit ihrem hochindividuellen Werbemittel auf dem Kanal, der genau zu ihr passt? Man […]
Customer lifetime value: How to find the right calculation and prediction approach
S.Coleman, D.Walker, M. Rahman-Chowdhury, A. Ahlemeyer-Stubbe in Applied Marketing Analytics, Henry Stuart Publications, Volume. 8, 1 pages 16–25, April 2022 Abstract: In this age of abundant data, there are special opportunities for companies to measure the value of their customers. Such analytical action can help inform business and marketing decisions. This article gives an overview […]
Why domain knowledge is essential for data scientists in marketing
A. Ahlemeyer-Stubbe, A. Müller in Applied Marketing Analytics, Henry Stuart Publications, Volume. 7, 4 pages 362–373, January 2022 Abstract: What good is the most scientifically valuable analysis if it piles up in marketers’ inboxes but does not give them the necessary foundation for their decisions? Such a situation is no use to data scientists and certainly no […]
Discussion of “Experiences with big data: Accounts from a data scientist’s perspective”
Andrea Ahlemeyer-Stubbe in Quality Engineering, DOI: 10.1080/08982112.2020.1755689, Taylor & Francis, Juni 2020 Abstract: In modern production, bad quality does not happen often enough to provide a meaningful comparison with good quality; simulation is a useful tool to generate artificial data. Every data scientist should develop branch relevant domain knowledge. They should have a clear view […]
How to leverage internet of things data to generate benefits for sales and marketing
A. Ahlemeyer-Stubbe, A. Müller in Applied Marketing Analytics, Henry Stuart Publications, Vol. 5(3), pages 233-242, May 2020. Abstract: Across a variety of industries, companies both large and small are leveraging the flood of data generated by the internet of things (IoT) to develop new business models, initiate disruptive innovations and open up new sources of […]
Podcast: Data Analytics and Marketing
Andrea Ahlemeyer-Stubbe / Felipe Flores April 2020 Data Futurology is a weekly podcast listened to by data enthusiasts, data scientists and upcoming leaders in the industry. It has over 12,00 weekly listeners from around the world and is currently the biggest Data Science podcast in Australia. They have the highest ratings out of all the […]
Discussion of „A review of data science in business and industry and a future view“
Andrea Ahlemeyer-Stubbe by G. Vicario and S. Coleman in Applied Stochastic Models in Business and Industry, Wiley, Volume 36, Issue 1, March 2020 Abstract: Data science is such an important part of everyday business and personal life. This article discusses, why the review paper by Vicario and Coleman is a valuable addition to literature on […]
Monetising Data – How to Uplift Your Business
Andrea Ahlemeyer-Stubbe / Shirley Coleman: Verlag John Wiley & Sons, Ltd , 2018 Abstract: Andrea Ahlemeyer-Stubbe Director Strategic Analytics, servicepro Agentur für Dialogmarketing und Verkaufsförderung GmbH, Munich, Germany Shirley Coleman Principal Statistician, Industrial Statistics Research Unit, School of Maths and Statistics, Newcastle University, UK Ein praktischer Leitfaden dafür, wie Erkenntnisse und kommerzieller Gewinn aus Daten […]